%0 Conference Article %T APPLICATION OF MACHINE LEARNING ALGORITHMS FOR DATA SEGMENTATION IN THE SPORTCRM SPORTS CLUBS MANAGEMENT SOFTWARE %A Masliev, R.O. %A Grigorenko, A.Y. %K machine learning, segmentation, clustering %J II All-Russian Scientific and Practical Conference of students, teachers, practitioners "Education-Science-Practice" %D 2025 %P 5 %I Autonomous Non-Profit Educational Organization of Higher Education "Kuban Institute of Vocational Education"