TY CONF TI APPLICATION OF MACHINE LEARNING ALGORITHMS FOR DATA SEGMENTATION IN THE SPORTCRM SPORTS CLUBS MANAGEMENT SOFTWARE KW machine learning KW segmentation KW clustering JO II All-Russian Scientific and Practical Conference of students, teachers, practitioners "Education-Science-Practice" AU Masliev, R.O. AU Grigorenko, A.Y. PY 2025 PB Autonomous Non-Profit Educational Organization of Higher Education "Kuban Institute of Vocational Education"