%0 Conference Article %T PROBLEMS OF E-COMMERCE DEVELOPMENT IN RUSSIA %A Chernyavskiy, S.V. %A Gorb, A.A. %K e-commerce, digital economy, marketplace, business model, institutional regulation, digital transformation %J III All-Russian Scientific and Practical Conference "Education-Science-Practice" %D 2026 %P 4 %I Autonomous Non-Profit Educational Organization of Higher Education "Kuban Institute of Vocational Education"